…months in this blog has been evoking that priceless thing: trust. Recall that an important element of trust among investors is whether you’re competent and can execute on your plan….
Pitch and Win #4 – Become the "Investor Whisperer" (Part 2) Read More »
…to build trust. Remember that it all comes down to developing and growing investor trust. In the past few posts, I’ve given you a primer on the pivot so that…
Make Investors Sit Up and Notice #12 – The 6 Point Pivot Plan Strategy Read More »
…or objectives, the framework remained the same: singular purpose + committed action + effective communication + trust in colleagues + adaptation to changing conditions If only more businesses could operate…
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…logic. And so the way to overcome this fear is by selling trust, which is primarily emotion and the opposite of fear. So you can sell trust, overcome fear. If…
Interview with Venture Capitalist George Kenney: COVID Era – Navigating Investor’s Fear Read More »
…can you do about it? What you can’t do is try harder to sell your product or service. Remember, they don’t trust you. If they don’t trust you, how is…
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…SpaceX and could it be replicated at Tesla? The answer is deceptively simple. We can “boil it down” to three fundamental things: Musk is willing to trust Shotwell to get…
The Two Faces of Elon Musk – SpaceX’s Secret Weapon (Part 2) Read More »
…Begin your pitch with personal stories (about you, your team, your typical client, and your ideal investor) to establish trust. Establishing trust is covered extensively in many other blogs I’ve…
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…portfolio. So, your chances of getting to a second meeting are much better if you tell personal stories that develop trust. The fact is that investors fear and distrust all…
Raising Capital for Women Led Companies – Some Insights From Women Read More »
…mentors with experience. Never lose sight of your over-arching goal with investors: generating and sustaining trust. A poor or not-well-thought-out scaling strategy will kill trust, so don’t try to fool…
The Fine Line Between Scaling Up . . .or Not (Part 3) Read More »
…but you get the idea. They do want to trust you. You have to show them how. And if they trust you and you let them down they’ll be humiliated…
Make Investors Sit Up and Notice #4 – How to Get Out of Investor Hell Read More »